About Us

Welcome to CHARM Baby Australia!
I’m a new mum who has gone from working the 9-5 grind in a high-pressure office job to now filling my days with gurgling smiles and poopy nappies! I spent the last few months of my pregnancy looking at baby furniture online and, being a first time mum, was never sure what to look for. Now that I am using these items every day, I know what I like and what I wish I knew before I bought! Therefore, I have decided to open my own online store based in Australia to help other mothers (and fathers!) out there who are looking to fill their child’s nursery with functional, practical and beautiful furniture. Plus, the great thing about CHARM is that the goods are shipped direct from our suppliers to you! No more waiting for weeks on end for your furniture to arrive in store to then be sent on!
CHARM is an acronym of the names of my little family at the start of my business venture:
Cain – our handsome, goofy, male Border Collie
Harold – our golden-haired son born in 2017 who brings so much love and light to our lives
April – myself: wife, mother, equestrian, ex-Kiwi and excited owner of CHARM
Rhea – our beautiful, loyal, female Border Collie
Mitchell – my high-school sweetheart, husband, support crew, cheer squad and now, finally, an amazing Dad!
I am so excited to begin this new chapter of our lives and thrilled to have you all along for the ride! Thanks for joining the CHARM family and I look forward to helping you make your babies’ bedrooms beautiful!
Chat soon!
April xo